Did you know that
- Email Marketing overtook direct mail in volume by the of the 2006? (Source: DMA)
- 75% of senior marketing executives said that email would be a key part of their strategy to target customers? (compared to 73% for the internet and 68% for the direct mail)
- In a survey of marketers who measure their campaigns, 40% said email earns the highest ROI, followed by search (28%) and direct mail (18%)? (Source: MarketingProfs Email Marketing Survey)
- Revenue per campaign is the most commonly used email marketing success metric? (used by 39.8%)
- 50-70% of respondants said they manipulate different response element is every email campaign (including the offer, the call to action and the subject line) ?
- 50% of respondents segment their email file to boost response?
- 90% email consumers are on email multiple ties daily?
- 78% of consumers have purchases as a direct result of email?
- Tuesday and Thursday in the late morning/lunchtime are favourite times for mass emailing? (Source: AlchemyWorx)
- 80% of emails are opened between 5am and 5pm and most often between Tuesday and Thursday? (Source: E-consultancy, Email Metrics, 2005)
- HTML generally generates 20-40% more response than an equivalent plain text version?
Let c360 Email Marketing enable your CRM customers to create an environment of personalised communications and dramatically improve their marketing penetration and increase revenue streams.
The extended closed loop functionality becomes an integral part of marketing campaigns; enabling delivery of HTML based personalized ecampaigns to target audiences. The system allows you to use any elements of personalization from the Dynamics database, any HTML editing tool (Front Page, Dreamweaver or Expressions for example to build campaign templates).
Furthermore, tight integration with the Dynamics CRM database is even more important when measuring the results of your campaign. An ability to analyse campaign responses directly within the Dynamics CRM system not only provides automatic measurement of the campaign’s success, it also ensures that data is enriched with feedback from the campaign.
It is only by designing the software as an integral component of the Microsoft Dynamics CRM environment that this mechanism of closed loop emarketing is possible.
Prepare, execute and analyse marketing campaigns from within one application. Using this simple but advanced marketing tool marketing departments can enjoy many features that would normally only be found in expensive specialist marketing software or outsourced services.
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Software as a Service
Using the c360 hosted delivery model customers can send out high capacity email campaigns without the need to upgrade in house technology infrastructure and bandwidth. The service enables customers to retain full control over creating audiences, preparing and agreeing their campaign designs in house. Once the campaign has been tested and ready to send to the target audience, it is sent to c360’s data centre. The service will execute the campaign and pass the results directly back to the customer’s CRM system. This campaign delivery service significantly reduces the cost and technical burden to deliver marketing campaigns.
